Product Manager (Domestic Marketing)
Job Description
Role : Product Manager
Designation : PE / APM / PM / Sr. PM
Function : Domestic Marketing
Department : Domestic Marketing
Role Objective:
To manage pharmaceutical brand performance through strategic planning, execution of marketing deliverables, and providing robust sales support to drive market share and brand growth.
KEY RESPONSIBILITIES
? Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.
? Market Insight: Meet with Key Opinion Leaders (KOLs) and attend industry seminars to stay updated on market changes and competitor strategies.
? Brand Planning: Prepare annual brand plans, including STP (Segmentation, Targeting, and Positioning) strategies aligned with market realities.
? Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.
? Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.
? Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.
? Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists, and paramedics.
? Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.
STAKEHOLDER INTERACTION
Type of Interaction: Internal
? Interaction with: Sales teams, Regional/District Heads, Marketing Heads, Training team, and Corporate Quality Assurance (CQA).
? Nature of Interaction: Collating feedback, presenting execution updates, coordinating campaign execution, delivering training, and resolving customer complaints.
Type of Interaction: External
? Interaction with: Key Opinion Leaders (KOLs), Industry Peers, and Vendors.
? Nature of Interaction: Keeping abreast of market changes, networking at seminars, and negotiating/contracting with vendors for marketing materials.
JOB REQUIREMENTS
Professional Experience and Relevant Skills
? Experience: 2+ years of experience as a Product Manager within a Product Management Team.
? Experience Context: Exclusively Pharmaceutical industry experience.
? Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.
Academic Qualifications & Certifications
? Educational Qualification: Minimum Science Graduate.
? Mandatory Qualification: Management Graduate (MBA)