Business Executive
Job Description
JOB DESCRIPTION
Role Business Executive Non- Metro
Designation Business Executive
Function Sales
Department Domestic Sales
Reporting to Area Business Manager
Job Grade L1B
Direct Reportees NA
Indirect Reportees NA
Role Objective: Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to
create a positive image of USV among customers
KEY RESPONSIBILITIES
Sales Management
? Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base
(RCPA)
? Ensure product availability at the chemist level
? Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution
? Analyse sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales
planning leveraging digital tools with support from Area Business Manager
? Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all
Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency
? Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan
? Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic
and out-clinic activities
? Execute structured sales plans for a diverse customer base including specialists and general physicians
? Ensure conversion of non-core doctors
? Participate in Joint Field Work sessions, review meetings and cycle meetings
? Submit timely reports and feedback while adhering to compliance requirements
? Support line managers with relevant information in joint calls and review meetings
? Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly
tour plan and coverage plan
Supply Chain Management
? Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains)
to assess prescription flow and product availability
People and Culture
? Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues
? Participate in Learning and Development programmes
STAKEHOLDER INTERACTION
Type of Interaction: Internal
Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing
Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from
accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters
Type of Interaction: External
Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders
(Paramedics, Purchase Officers/Head Nurse- Team Specific)
Nature of Interaction: Influence customers through detailed technical explanations of products
JOB REQUIREMENTS
Professional Experience and Relevant Skills
? Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of
two years of experience in Pharma sales for those with a non-science background
? Must possess proficiency in using CRM software and other relevant tools, a basic understanding of sales and
marketing principles and excellent relationship-building skills with healthcare professionals. Must demonstrate
persistence and ability for frequent follow-ups
Academic Qualifications & Certifications
? Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma
Functional Competency
Customer Orientation
Achievement Orientation
Planning & Execution
Effective Communication
Exhibits Grit
Collaboration
Adaptability
Integrity and Process Compliance