Regional Business Manager

Location- Kerala/Kochi

Key Responsibilities:

• Lead and coach theteamto achieve sales, productivity and performance targets through strong in-field coaching, callplanningand disciplined execution.

• Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews.

• Drive high-quality, compliant HCP engagement (cardiologists/physicians) using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling.

• Use sales and prescription insights, analytics and market intelligence tooptimizetargeting, improve call effectiveness and implementtimelycorrective actions.

• Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition,accessand supply.

• Operate within company policies andethicalcodes

• Partner with Marketing, Medical,Value &Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable.

• Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performancereviewsand talent development/succession planning.

• Develop key accounts and KOLs across priority institutions/clinics to build advocacy and sustain demand 

• Support market access and institutional processes (where applicable) to improve adoption,affordabilityand continuity of therapy.

• Own forecasting and business hygiene:accurateoutlook, budget/expense discipline, andtimelyreporting/documentation.

• Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels.

• Drive omnichannel execution and ensure data quality,privacyand use of approved content.

• Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share.

• Bachelor’s degree (Life Sciences/Pharmacy/Business or related).

• MBA/PGDM preferred.

• 6–10 years pharma sales experience; Cardiovascular/ Specialtytherapy exposure preferred.

• 2–4 years team handling with strong coaching and performance management skills.

• Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement.

• Experience with launch excellence / go-to-market execution and cross-functional ways of working.

• Strong analytics; proficient in MS Office.

• Strong communication,influencingand stakeholder management skills.

• High ethics and compliance orientation; working knowledge of promotional codes/SOPs.

• High field orientation; willing to travel extensively within the region.