Field Officer
Job Description
1. Field Work & Sales Achievement• Promote company products to the doctors and pharmacists in line with divisional strategies and guidelines.
• Achieve the assigned sales budget through effective prescription generation & maintain hygiene.
• Ensure timely and sufficient availability of products at chemists/pharmacists to meet prescription demands.
• Generate required Personal Order Bookings (POBs) as per division norms.
• Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns. 2. Doctor & Chemist Engagement
• Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system.
• Set clear objectives through Pre-Call Planning for every doctor visit.
• Achieve minimum daily call averages: Doctors: 10 to 12 calls ( as per division norms ) Chemists: Minimum 5 calls
• Maintain >95% MCR (Monthly Call Report) coverage.
• Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships.
• Regularly create and update doctor and chemist lists as per divisional guidelines. 3. Product Promotion & Market Development
• Successfully execute strategies for new product launches.
• Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation.
• Identify and develop potential markets and customers within the territory. 4. Business Strategy & Feedback
• Implement marketing and business strategies designed. 5. E - Detailing & Sales Format
• Once tabs are assigned, it is mandatory to use it.
• Capture & insert the various inputs i.e. Sample & Doctor Conversion details
• Regular MCR Updation with necessary approvals
• Reporting – Daily basis