Senior Associate, Paid Media
Job Description
Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us.
Your Role
- Lead end-to-end implementation, optimization, and reporting of global programmatic display advertising to meet revenue goals.
- Extract, analyze, and translate data from Core Metrics, Google Analytics, CRM, social platforms, and partners for GTM decisions and post-campaign reviews.
- Drive display eBusiness revenue by applying best practices, implementing optimizations, and identifying improvement opportunities; oversee Campaign Manager and DV360 day-to-day.
- Manage trafficking activities in Campaign Manager and DV360, including tagging, flighting, insertion orders, line items, bids, and budgets.
- Establish a regular reporting cadence with Campaign Managers to celebrate successes, make recommendations, and share digital marketing expertise.
- Ensure brand safety and account hygiene; troubleshoot creative disapprovals and ad-exchange policy issues.
- Monitor performance daily (audiences, ad groups, keywords, pacing, lost auctions, daypart, device/geo/exchanges) and optimize accordingly.
- Implement and coordinate tracking using floodlight/tags; work with cross-functional teams to import/export audiences and conversions.
- Collaborate across departments on strategy, creative (ad copies/images), A/B testing, and ensure campaigns meet predefined OKRs within budget.
- Ensure brand safety, account hygiene, tracking implementations (tags/floodlight), and continuous learning from industry/platform changes to inform future campaigns and OKRs.
Who You are
- 4+ years hands-on programmatic media buying and ad serving, with experience in DSPs, Ad Servers, DMPs, tagging, trafficking, QA, and troubleshooting.
- Deep understanding of the display ecosystem and Ad Ops practices; strong tagging, trafficking, QA, and issue resolution skills.
- Advanced ad targeting and audience development: 1st/3rd party data, custom intent, affinity audiences, remarketing, prospecting, and cross-promotion.
- Meticulous account hygiene and brand safety discipline.
- Data-driven optimization to maximize campaign performance; proficient with analytics and reporting tools (GA360, DV360 Reporting, URL Builder, Tag Manager, Data Studio).
- Strong knowledge of programmatic optimization best practice; able to articulate insights to marketing partners.
- Experience with workflow/project management tools (Salesforce, Lytho, JIRA, etc.).
- Cross-functional digital marketing exposure; dynamic creative, feed-based advertising, rich media, DCO; DV360 ML/optimizations; ability to partner and drive strategic direction for paid social and programmatic within scope.
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging those impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!