Associate Director - GCH TrIBE

Job Description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Associate Director (P3) – TrIBE Global Content Hub at LILLY BENGALURU

The Associate Director — Transformation, Innovation & Business Excellence is a senior Individual Contributor role within the Global Content Hub, Lilly Bengaluru, embedded in the Transformation, Innovation & Business Excellence team. This role serves as a strategic thought leader and hands-on architect of enterprise-grade process transformation, quality excellence, and innovation across the promotional materials lifecycle.

Building on a strong foundation in marketing operations and process excellence, this role operates at the intersection of process transformation, digital & AI-driven innovation, quality & compliance excellence, and organizational change management. The Associate Director partners with senior leadership, cross-functional teams, and external partners to reimagine how marketing content is created, reviewed, approved, and delivered — driving measurable improvements in speed-to-market, compliance posture, and operational efficiency.

Process Transformation & Automation (25%)

• Architect and lead end-to-end transformation initiatives across the promotional materials lifecycle — from content creation through approval, distribution, and retirement — with a focus on eliminating waste, reducing cycle times, and minimizing rework.
• Design and implement automation strategies leveraging platforms such as Veeva Vault PromoMats, Workfront, and emerging RPA/workflow tools to reduce manual intervention and accelerate turnaround times.
• Develop and maintain a transformation roadmap aligned with Global Content Hub priorities, incorporating Lean Six Sigma principles, Agile methodologies, and design thinking frameworks.
• Lead the analysis of rework, deviation trends, and operational bottlenecks using advanced reporting tools (Power BI, Tableau) and translate findings into actionable, data-driven recommendations for senior leadership.
• Establish and monitor transformation KPIs and scorecards, ensuring initiatives deliver quantifiable business outcomes (e.g., cycle time reduction, cost avoidance, compliance improvement).- Develop and institutionalize Project Management frameworks tailored to Marketing Operations, with a focus on process excellence, standardized delivery methodologies, and measurable KPIs that drive accountability, predictability, and continuous improvement across the Global Content Hub.

2. Strategic Innovation & Digital Enablement (25%)

• Scan, evaluate, and pilot emerging technologies — including Generative AI, large language models, intelligent document processing, and predictive analytics — to transform how marketing content is developed, reviewed, and personalized. Maintain an Adobe-first mindset, actively exploring new Adobe tools and capabilities, and leading their full adoption across the Global Content Hub in alignment with CSC's technology roadmap.
• Develop business cases and proof-of-concept frameworks for AI/GenAI applications in marketing operations, such as automated content drafting, AI-assisted medical-legal-regulatory review, predictive compliance risk scoring, and intelligent workflow routing.
• Partner with Lilly's Digital, IT, and Data Science teams to co-create scalable innovation solutions that integrate seamlessly with existing marketing technology ecosystems (Veeva, Workfront, Adobe).
• Lead cross-functional innovation sprints and hackathons to crowdsource ideas, prototype solutions, and accelerate time-to-value for high-impact opportunities.
• Build and maintain an innovation pipeline with a structured intake, prioritization, and governance process, ensuring alignment with organizational strategy and resource availability.
• Stay at the forefront of industry trends in pharma marketing technology, MarTech, and RegTech — serving as the team's go-to expert and representing Lilly at industry forums, conferences, and benchmarking exercises.

3. Quality & Compliance Excellence — Strategic Collaboration & Audit Readiness (25%)

• Partner closely with Process Leads to define, elevate, and maintain quality standards across the promotional materials lifecycle — providing strategic direction while enabling Process Leads to drive day-to-day CIQ execution and oversight within their respective teams.
• Collaborate with Regulatory leadership to ensure that evolving regulatory expectations, guidance, and policy changes are proactively translated into actionable process updates, training plans, and compliance readiness activities across the Global Content Hub.
• Work in close coordination with MPO SME teams (ARC, Workfront, Binder Excellence, ACA) to enhance audit readiness, strengthen binder submission processes, and ensure documentation standards consistently meet or exceed Global Quality Standards.
• Co-design and implement a proactive compliance framework — including risk-based monitoring, predictive compliance analytics, self-assessments, and readiness audits — in partnership with Process Leads and CIQ representatives to ensure the Global Content Hub is perpetually audit-ready.
• Guide Process Leads in conducting root cause analysis for recurring quality events, deviations, and audit observations — ensuring sustainable corrective actions are designed, implemented, and embedded into standard processes.
• Guide the MPOs in conducting root cause analysis for recurring quality events and deviations — ensuring sustainable corrective actions are designed, implemented, and embedded into standard processes.
• Act as a strategic liaison during internal and external audits, assessments, and inspections — coordinating across Process Leads, MPO SME teams, and Regulatory leadership to prepare teams, assemble documentation, and manage post-audit remediation plans.
• Champion the elevation of quality culture across the Global Content Hub by partnering with Process Leads and leadership to design and deliver advanced CIQ learning sessions, compliance workshops, and knowledge-sharing forums for cross-functional teams.

4. Change Management & Organizational Design (25%)

• Design and execute structured change management strategies (leveraging frameworks such as ADKAR, Kotter, or Prosci) for all major transformation, process, and technology initiatives — ensuring sustainable adoption and minimal disruption.
• Conduct stakeholder impact assessments, readiness analyses, and resistance management planning for enterprise-wide changes affecting Marketing Operations, brand teams, agencies, and support functions.
• Develop comprehensive communication and engagement plans that translate complex process and technology changes into clear, compelling narratives for diverse audiences — from front-line MPOs to senior leadership.
• Lead the design and delivery of training and capability-building programs — including new hire onboarding, SME development pathways, and upskilling initiatives — to continuously elevate team competency in evolving tools, processes, and technologies.
• Establish and lead Communities of Practice (CoPs) and SME networks (ARC, Workfront, VAE/CLM, Binder Excellence, ACA, Verso CAP, Power BI) to foster knowledge sharing, peer learning, and collective problem-solving across the organization.
• Define and track adoption metrics and change effectiveness indicators, using data to iterate on change approaches and demonstrate ROI of transformation initiatives.

Cross-Cutting Expectations

• Product Launch Excellence: Serve as a transformation and quality advisor during new product launches, indication expansions, and label updates — ensuring operational readiness, process scalability, and compliance from Day 1. Bring knowledge of industry-wide pharma launch best practices and rapid commercialization methods.
• Stakeholder & Partner Management: Build and sustain strategic relationships with internal stakeholders (Brand, Medical, Legal, Regulatory, Digital, IT) and external partners (agencies, technology providers) to co-create solutions that balance speed, quality, compliance, and customer experience.
• Thought Leadership & Mentorship: Act as a visible thought leader within the Global Content Hub and the broader Lilly organization — publishing insights, presenting at internal forums, mentoring junior team members, and contributing to the strategic direction of the Transformation, Innovation & Business Excellence team.
• Strategic Advisory: Provide data-driven, strategic counsel to senior leadership on Marketing Operations performance, transformation progress, compliance posture, and innovation opportunities.

Core Competencies

• Strategy & Business Case Development: Builds robust business cases, articulates asset-level value, and shapes commercialization-ready frameworks that connect operational excellence to enterprise outcomes.
• Marketing Program Design & Execution: Designs and executes marketing operations programs end-to-end, from intake through delivery, with disciplined milestone management and benefits realization.
• Partnerships & Ecosystem Development: Cultivates strategic relationships across internal functions and external partners (agencies, technology providers, digital health) to co-create scalable solutions.
• Analytics & Insights: Drives market and competitive intelligence, performance tracking, KPI management, and data-driven decision-making to continuously review and optimize program performance.
• Program & Project Leadership: Leads global cross-functional programs, transformation initiatives, and multi-region project execution across US, Europe, and APAC with end-to-end accountability.
• Cross-Functional Leadership: Operates effectively in matrixed organizations; engages executive stakeholders, coordinates global teams, and influences outcomes without direct authority across Medical, Market Access, Commercial, and Operations.
• Operational & Execution Excellence: Delivers programs against committed milestones; designs and optimizes processes and workflows for scalability, predictability, and continuous improvement.
• Customer-Centric Mindset: Integrates voice-of-customer signals and digital health perspectives into program design to ensure solutions reflect real stakeholder needs.
• Problem Solving & Leadership Traits: Applies structured problem solving, strategic thinking under ambiguity, decision-making in data-scarce environments, and an enterprise mindset with systems thinking.

Basic Qualifications (Mandatory)

• Bachelor's degree or equivalent.
• Minimum 10–12 years of progressive experience in Marketing Operations, Marketing Services, or a related function within the pharmaceutical/healthcare industry, including significant tenure in process excellence, transformation, or strategic project leadership with demonstrated enterprise-level impact.
• Deep hands-on expertise with marketing operations platforms and tools (Veeva Vault PromoMats, Veeva Quality Docs, Workfront, or equivalent).
• Proven track record of designing and delivering large-scale process improvement, automation, or digital transformation initiatives.
• Strong understanding of pharmaceutical regulatory and compliance frameworks governing promotional materials.
• Demonstrated ability to influence senior stakeholders, drive decisions without direct authority, and lead cross-functional initiatives in a matrixed organization.
• Excellent analytical, problem-solving, and data interpretation skills with experience in tools such as Power BI or Tableau.

Additional Preferences (Non-Mandatory)

• Master's degree or equivalent, preferably in Business Management, Operations, Pharmaceutical Sciences, Healthcare, or a related discipline.
• Certifications in one or more of: PMP, ACP, CSM, CAPM, Lean Six Sigma (Green/Black Belt), Prosci Change Management, ITIL.
• Hands-on experience with AI/GenAI technologies, intelligent automation (RPA), or machine learning applications in a business operations context.
• Experience with advanced data tools such as KNIME, Alteryx, Python, or R for operational analytics and process mining.
• Experience with Adobe Creative Suite, CLM technologies, and digital marketing platforms (SEO/SEM, email, social media, IVAs).
• Familiarity with organizational design principles and formal change management methodologies (ADKAR, Kotter, Prosci).
• Experience supporting regulatory submissions (e.g., eCTD) and managing audit/inspection readiness programs.
• Track record of presenting at industry conferences, publishing thought leadership, or contributing to professional communities.

Education Requirements

• Minimum: Bachelor's degree or equivalent.
• Preferred: Master's degree or equivalent, preferably in Business Management, Operations, Pharmaceutical Sciences, Healthcare, or a related discipline.

Note: When applying internally for a position, your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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