Therapy Business Manager | GI Prima
Job Description
Roles and Responsibilities in detail
- Create and maintain an updated list of doctors and chemists, ensuring it meets the specific requirements of the therapy/product.
- Conduct regular visits to doctors and chemists to promote Abbott’s products, provide product information, engage in science-based discussions, and address any queries
- Achieve sales targets by effectively promoting products and driving prescription generation.
- Conduct regular audits of prescriptions for Abbott and competitor brands to gather market intelligence and adjust strategies accordingly.\
- Organizing Camps (CME) as per the division strategy and customers need.
- Continuously monitor actual sales performance, making necessary adjustments to strategies to minimize variances from targets.
- Prescription audit for Abbott brands and other competitor’s brands
- Execute the customer management plan to ensure that all the customers are covered as per the plan.
- Demonstrate and promote professional behavior aligned with Abbott’s values of Pioneering, Achieving, Caring, and Enduring.
- Participate in strategy meetings, briefing sessions, doctors’ meets, workshops, training programs, and other company activities to enhance job performance and promote product sales.
- Adhere strictly to Abbott’s Code of Business Conduct
Meet minimum KPIs as follows:
- 100% coverage of Doctors.
- Customer Call average as per the customer management plan of the division /therapy.
- Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy /division.
Experience/Training Required
- 2+ Years of experience.
- Candidate with prior/current experience in the same therapy.
- Candidates from MNC and top Indian Pharma companies will have added advantages.
- Fluent and confident in communication.
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