Marketing Manager - Biosciences

Job Description

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

DESCRIPTION:
As a Marketing Manager at Thermo Fisher Scientific, you'll develop impactful marketing initiatives to enable our mission of making the world healthier, cleaner and safer. In this role, you'll develop and execute strategic marketing campaigns across multiple channels while collaborating with cross-functional teams to achieve business objectives. You'll apply data-driven insights to optimize campaign performance and deliver measurable results that drive revenue growth and customer engagement. The role offers opportunities to work with advanced marketing technologies while contributing to meaningful scientific advancement through effective marketing communications.

Key Responsibilities

Strategic Marketing & Market Development

• Develop and execute marketing plans aligned with business objectives

• Identify growth opportunities across key segments (Biopharma, Academia & Research)

• Marketing Strategy Planning and Execution: Developing and implementing effective Go-to-Market strategies for new product portfolio and enhancing on-market products by penetrating various market segments, expanding the reach of our technologies.

• Competitive Landscape analysis: Optimizing product positioning based on field feedback and market dynamics

Demand Generation & Campaign Execution

• Design and implement multi-channel marketing campaigns (digital, events, webinars, KOL engagement)

• Partner with digital marketing team to optimize lead generation, nurturing, and conversion

• Track campaign performance and continuously improve ROI using data-driven insights

• Lead the development of omni-marketing : developing and implementing the digital marketing strategies for campaigns to engage and expand the sales addressable market; Planning and execution the marketing communications and promotional activities including online and offline advertising, publications, webinars and collateral, product bundles, cross promotions, and trade-ins, both directly and through sales channels. Managing ROI-focused content and marketing campaigns.

Scientific & Product Positioning

• Translate complex technologies into clear, compelling value propositions

• Collaborate with regional marketing, technical sales and business development managers to align messaging with product roadmap

Sales Enablement & Commercial Support

• Work closely with sales teams to drive pipeline growth and customer acquisition

• Develop sales tools, training materials, and customer-facing presentations

• Support key account strategies and major opportunity pursuits

Customer & KOL Engagement

• Build relationships with key opinion leaders and strategic customers

• Represent the division at scientific conferences, trade shows, and industry events

• Gather voice-of-customer insights to inform product and marketing strategies

• Primary point of contact for Protein and Cell Analysis BU. Facilitating inbound and outbound communication, and ensuring alignment with internal stakeholders and regional marketing

• Deliver effective training and sales enablement tools to help our Account Managers be more efficient and effective

Education & Experience

• PhD/MSc in Life Sciences (e.g., Proteomics, Molecular Biology, Biochemistry or related field)

• 7+ years of experience in marketing, product marketing, or business development within life sciences or biotech

Preferred

• Experience working with KOLs and scientific communities

• Familiarity with digital marketing strategies and CRM tools

• MBA Marketing will be an advantage

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